2021-01-27 14:07News

New brand identity marks new era for SmiLe

The recent years’ transformation of SmiLe generated a need to refresh and modernize our brand visuals. Today, we are thrilled to announce the launch of our new brand identity that better reflects our expanded operations and significantly improved offering that will further benefit life science startups.

Click here to see the animated presentation of our new logo, as well as a quick timeline of SmiLe's evolution.

During the last five years, SmiLe has evolved from a small, national incubator to a multifaceted, organization with a strong business focus, helping life science innovators commercialize their innovations and become successful entrepreneurs. The operations have successfully expanded both nationally and internationally, and today SmiLes’ offering covers a number of different business programs & services, covering all stages of entrepreneurship within biotech, healthtech, medtech, ehealth & diagnostics.  

Apart from the original SmiLe Incubator program for startup business development, SmiLe offers also the SmiLe Bootcamp, an intensive course for early-stage innovators, before the rebranding known as Health2B, the SmiLe e-Campus, a flexible e-learning program for aspiring entrepreneurs, and the SmiLe Accelerator, to support the growth of scale-ups. 

‘The new brand identity marks the beginning of a new era for SmiLe. During the last few years, we have developed and expanded our operations beyond that of a traditional incubator and our new logo and brand identity better reflect who we are today. At the same time, we ensured brand consistency throughout our various programs, making it easier to identify the full spectrum of services that we can offer life science entrepreneurs. This modern and inspiring approach also embodies our ambition of being a leading player in life science innovation, business and entrepreneurship – both nationally and internationally.’ says Ebba Fåhraeus, CEO of SmiLe.

With the goal to strengthen the brand, the main challenge was to maintain the original brand’s core elements, while highlighting the forward momentum of SmiLe featuring a modern, professional and multidimensional look. The fresh and vibrant colors, bold patterns and rounded graphic elements have been thoughtfully designed to convey SmiLes’ core values; impactful, professional, inclusive and friendly. 


For more information about SmiLe, please contact: Ebba Fåhraeus, CEO of SmiLe Incubator, +46 (0)734 000 433, ebba@smileincubator.life.

Language: English

About SmiLe Venture Hub – Pioneering Life Science Innovations

SmiLe Incubator is a life science business incubator based in Medicon Village in Lund. SmiLe helps entrepreneurs to commercialize their ideas. There are currently 25 companies in SmiLe, which together with alumni companies, have attracted more than EUR 380 million in venture capital to date since 2014. SmiLe offers business coaching, a large network of contacts and a dynamic community, as well as well-equipped laboratories which is unique of its kind in Sweden. SmiLe is a non-profit organization and receives basic funding from Region Skåne, Lund Municipality, Lund University and Medicon Village. SmiLe´s sponsors are Agilent, Sparbanken Skåne, Awa, Høiberg, Prevas, Setterwalls, Zacco, Aqilion. SmiLe’s listed alumni companies have a market capitalization of EUR 1,28 billion (Q3 2020). www.smileincubator.life