2020-05-17 20:03News

SmiLe strengthens team in Marketing and People & Culture


To further strengthen the SmiLe team and provide extensive support to the incubator companies, we are pleased to introduce two new team-members: Maria Sverka, Marketing Manager, and Lena Axen Jergmo, People & Culture Coach.

Maria Sverka has been recruited as Marketing Manager responsible for developing the marketing strategy as well as the SmiLe brand and visual identity
in order to attract more entrepreneurs and to market member companies. Maria holds a B.Sc. in Economics and M.Sc. in Marketing and has extensive experience from marketing and PR positions in international companies in the advertising, cosmetics and hospitality industry, amongst others.

Maria will be focusing on creating brand consistency and developing new content and marketing campaigns across multiple channels to increase awareness and visibility of SmiLe and the member companies.

“I am thrilled to work in such an international, diverse and exciting organization. SmiLe is already a recognized brand with so much potential and I am looking forward to stepping up our marketing efforts and expanding international reach”, says Maria Sverka.

Lena Axen Jergmo takes on the role as People & Culture Coach supporting the member companies in various human resource issues. Lena holds a M.Sc. in Behavioural Science and brings more than 25 years of expertise in leadership-, team- and organizational development. She has worked in several different industries and has experience from both large, Swedish based multinational companies as well as smaller, entrepreneurial businesses.

Lena will be available one day a week, providing support to SmiLe member companies in human resource related issues, with a special focus on leadership-, team- and organizational development. She will also offer coaching.

“I am excited about the opportunity to work in an entrepreneurial environment like SmiLe and I look forward to helping the member companies develop efficient leadership and enhance their teambuilding abilities”, says Lena Axen Jergmo.

“I am very pleased to have these new talents join our team. Maria and Lena bring much needed expertise in important areas, enabling us to further develop the SmiLe brand and reach a wider audience, both nationally and internationally, as well as help our member companies develop their organizations and culture”, says Lina Boreson, COO of SmiLe.


For information about SmiLe Incubator, contact: Lina Boreson, COO at SmiLe Incubator
+46 (0)703781279, lina@smileincubator.life ; Or visit our mediaroom

Language: English

About SmiLe Venture Hub – Pioneering Life Science Innovations

SmiLe is a life science business incubator based in Medicon Village in Lund. SmiLe Incubator helps entrepreneurs to commercialize their ideas. There are currently more than 20 companies in SmiLe, which together with alumni companies, have attracted more than EUR 280 million in venture capital to date since 2014. SmiLe offers business coaching, a large network of contacts and a dynamic community, as well as many well-equipped laboratories, which is unique of its kind in Sweden. SmiLe is a non-profit organization and receives basic funding from Region Skåne, Lund Municipality, Lund University and Medicon Village. SmiLe´s sponsors are Sparbanken Skåne, Awa, Høiberg, Prevas, Setterwalls, Zacco, Aqilion. SmiLe’s listed alumni companies have a market capitalization of almost EUR 750 million (Q4 2019). www.smileincubator.life