Aptevoke developed a product that will increase knowledge about Covid-19 among groups who have had problems understanding government agency recommendations. The company's quality-assured Covid-19 product, which is now being marketed to Swedish healthcare regions, is available so far in Arabic, Farsi, Kurdish, English and Swedish. Aptevoke is a member of SmiLe Incubator in Lund, which helps startup companies in the life sciences to develop.
When it became apparent that Covid-19 was affecting certain groups of immigrants much more severely than the rest of the population, Aptevoke began planning an animated product to provide Covid-19 information. Aptevoke is using its production expertise in the field and sharing its proprietary digital platform for simplified medical information, which is quality-assured by the company’s in-house medical experts.
There are two animated videos about Covid-19: one focuses on facts such as the difference between the common influenza virus and the coronavirus, while the other focuses on how to avoid being infected by the virus. The videos can be viewed on various websites or similar outlets.
This product is the first that Aptevoke is launching. The founders of the company have seen a need for readily available medical information; many people find it difficult to understand medical information and just what the package leaflets that accompany the medicines actually say, especially those whose first language is not Swedish. To meet this need, Aptevoke developed a digital platform consisting of components such as an app, database and videos.
Using the company’s app (iOS and android), patients can scan the bar code on medicine containers to display information about the drug. The information is provided in the form of animated videos so that people who cannot read will also understand, as well as spoken explanatory information and simple texts. The app is available in several languages.
The company has also developed a smart pill organizer, an IoT pill organizer, where the information is transferred using NFC, which is a low-cost, energy-efficient technology. The smart pill organizer also offers extra features that will ensure that patients actually remember to take their medications.
Aptevoke employees, who have expertise in medicine and pharmacology, also work at Karolinska Institutet in Stockholm and at Linköping University. They develop scripts and texts, and conduct quality assurance reviews.
“We wanted to use our expertise in virology and our platform to support particularly vulnerable groups during the corona pandemic. We have experience producing this type of assistive device and were able to quickly design a suitable product for these people,” says Mojtaba Hosseini, CEO of Aptevoke.
“Aptevoke is an excellent example of how digital assistive devices can help protect both patients and healthy individuals from the spread of infection. In the corona pandemic, it is particularly important to be able to quickly design custom products, which the talented team at Aptevoke has shown is possible,” says Ebba Fåhraeus, CEO of SmiLe Incubator.
Mojtaba Hosseini, CEO of Aptevoke
SmiLe is a life science business incubator based in Medicon Village in Lund. SmiLe Incubator helps entrepreneurs to commercialize their ideas. There are currently more than 20 companies in SmiLe, which together with alumni companies, have attracted more than EUR 280 million in venture capital to date since 2014. SmiLe offers business coaching, a large network of contacts and a dynamic community, as well as many well-equipped laboratories, which is unique of its kind in Sweden. SmiLe is a non-profit organization and receives basic funding from Region Skåne, Lund Municipality, Lund University and Medicon Village. SmiLe´s sponsors are Sparbanken Skåne, Awa, Høiberg, Prevas, Setterwalls, Zacco, Aqilion. SmiLe’s listed alumni companies have a market capitalization of almost EUR 750 million (Q4 2019). www.smileincubator.life