2021-09-01 09:41Press release

SmiLe recruits experienced entrepreneur as new marketing manager

Leslie AlfredssonLeslie Alfredsson

SmiLe has recruited Leslie Alfredsson as the new marketing manager. Leslie has a background as entrepreneur, amongst others as the former founder and CEO of First&Ten, a company that has developed digital products for improving the health and wellbeing of young people. She also has extensive experience of digital marketing, social media and PR in an international environment.

Leslie, who originally comes from Mexico, has a Master’s degree in strategic communication from both Malmö University and Roskilde University and she is the founder and initiator of a number of companies in various industries. She has also worked as marketing manager for a number of companies, most recently at Kind where she was responsible for the company’s go-to-market strategy for Spanish speaking countries.

In her new role, Leslie will work on further developing SmiLe’s marketing strategy with the goal of supporting SmiLe’s internationalization and brand positioning. She will also engage in initiatives and activities to market the incubator companies in relevant channels and target groups.

“I am very pleased with the recruitment of Leslie. With her entrepreneurial background and experience in international marketing she is an important resource both for SmiLe in our ambition to become one of the leading incubators in Europe and for our incubator companies who want to reach an international market. With Leslie we are also strengthening the diversity of our team which today consists of seven nationalities”, says Lina Olsen Boreson, COO of SmiLe Incubator.

”It feels incredibly meaningful to have the opportunity to work with all these talented entrepreneurs who really make a difference for people’s health. I am both inspired and impressed by the innovative environment and I am looking forward to supporting SmiLe with my marketing expertise”, says Leslie Alfredsson.


For more information, please contact: Lina Olsen Boreson, COO of SmiLe Incubator +46(0) 703 78 12 79, lina@smileincubator.life; or visit our newsroom

Language: English

About SmiLe Venture Hub – Pioneering Life Science Innovations

SmiLe Incubator is a life science business incubator based in Medicon Village in Lund, Sweden. SmiLe helps entrepreneurs commercialize their ideas. There are currently 25 companies in SmiLe which, together with alumni companies, have attracted more than EUR 460 million in venture capital to date since 2014. SmiLe offers excellent business coaching, a broad international network of contacts and a dynamic community, as well as well-equipped laboratories which is unique of its kind in Sweden. SmiLe is a non-profit organization and receives basic funding from Region Skåne, Lund Municipality, Lund University and Medicon Village. SmiLe´s sponsors are Agilent, Sparbanken Skåne, Awa, Høiberg, Prevas, Setterwalls, Zacco, Aqilion. SmiLe’s listed alumni companies have a market capitalization of EUR 1,3 billion (Q1 2021). www.smileincubator.life